Sunday, July 7, 2013

Corporate Foresight: Towards a Maturity Model for the Future Orientation of a Firm (Contributions to Management Science)

Corporate Foresight: Towards a Maturity Model for the Future Orientation of a Firm (Contributions to Management Science)

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Product Description

Have you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 case studies in multinational companies such as Siemens, Volkwagen, General Electric, Philips and Deutsche Telekom. Ren� Rohrbeck proposes a Maturity Model to assess how prepared a company is to respond to external (disruptive) change. He uses data from 107 interviews with board members, corporate strategists, innovation managers, and corporate foresight professionals to present and discuss best practices. Using illustrations to show the complex interaction of corporate foresight with other units such as innovation and strategic management, Ren� Rohrbeck provides the reader with rich insights on how to make an organization agile and reactive towards change. For scholars this book proposes multiple hypotheses and frameworks for future research.

Corporate Foresight: Towards a Maturity Model for the Future Orientation of a Firm (Contributions to Management Science) Review

The book reached MUMBAI INDIA in THREE Days!1 Essential reading for manegement students. It made a big difference to my daughter's Research thesis planning, and she appreciates the speedy delivery indeed. The book is rated by her as a valuable tool for students for course work and projects in the field of strategic management, business environment.
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