Pioneers in Marketing: A Collection of Biographical Essays (Routledge Advances in Management and Business Studies)

You looking to find the "Pioneers in Marketing: A Collection of Biographical Essays (Routledge Advances in Management and Business Studies)" Good news! You can purchase Pioneers in Marketing: A Collection of Biographical Essays (Routledge Advances in Management and Business Studies) with secure price and compare to view update price on this product. And deals on this product is available only for limited time.

   

Product Description

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects �� major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.

</p>

Pioneers in Marketing: A Collection of Biographical Essays (Routledge Advances in Management and Business Studies) Review

Well organized and easy to read. Some controversies on the pioneers chosen. It is an important book for researchers on marketing.

Most of the consumer Reviews tell that the "Pioneers in Marketing: A Collection of Biographical Essays (Routledge Advances in Management and Business Studies)" are high quality item. You can read each testimony from consumers to find out cons and pros from Pioneers in Marketing: A Collection of Biographical Essays (Routledge Advances in Management and Business Studies) ...