Plunkett's Advertising & Branding Industry Almanac 2009: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

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Product Description

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of the 350 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business.

Plunkett's Advertising & Branding Industry Almanac 2009: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies Review

Plunkett's Advertising & Branding Industry Almanac 2009: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

I'm a Communications student who is about to graduate and am beginning to look at potential employeers. Plunkett's Advertising & Branding Industry Almanac 2009 has an amazing list (several hundreds) of the top companies within the field. The book also provides executive names. This has proven to be incredibly helpful as I begin my search for employment.

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