Successfully Marketing Clinical Trial Results

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Product Description

Successfully Marketing Clinical Trials Results is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. The book offers you practical knowledge on how to use medical research data to maximise the revenue from your products.There are sections explaining how to identify your market and devise your strategy; develop your content and translate data into a message that has impact; align your sales force and the external agencies with whom you work; and manage the medical researchers, external experts and the press. The text is accompanied by a CD ROM containing detailed Powerpoint slides supporting each of the (over 300) techniques.

Successfully Marketing Clinical Trial Results Review

Actually one of the best marketing book applied for good sales. Nothing special but everything is in. Very well presented, comprehensive, and straightforward to the point. Can actually work for any product than a medical one.
And a very nice way to present it : drawings, slides etc..
This person is a master in marketing and that's why his book is very good as well and this is why I paid the (high)price!!! the book itself is a good marketing lesson as a product, then take a look at it twice...
I am Vice-president in the medical device, coming from sales and know what it means to sell, having seen a lot of bad marketers and sales rep.

Most of the consumer Reviews tell that the "Successfully Marketing Clinical Trial Results" are high quality item. You can read each testimony from consumers to find out cons and pros from Successfully Marketing Clinical Trial Results ...