Managing Global Innovation: Uncovering the Secrets of Future Competitiveness

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What are the secrets of competitive R&D on a global scale? Based on empirical research with hundreds of R&D executives from more than 80 companies amd 1000 R&D laboratories, the authors present new concepts and trends in global R&D management. Case studies from 22 best-practice companies illustrate how to put these concepts into practice. Adding new examples and management models, this third edition has been completely revised and updated incorporating emerging themes in R&D such as intellectual property management, innovation in China and India, technology listening posts, and leading R&D centers. �

Managing Global Innovation: Uncovering the Secrets of Future Competitiveness Review

'Managing Global Innovation' is a must-read for anyone interested in new product development in a globalizing world. This book presents a coherent framework for international innovation strategy, global R&D organization, and the execution of transnational R&D projects. The many examples make theory and concepts easy to understand. Moreover, the book features a collection of indepth case studies of otherwise little described companies. If you ever wondered how companies like SAP, Roche, or HP compete at the forefront of technology development, then this is the book to get. All in all, a well-conceived book that immediately appeals with its balance of applicability and theory.

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